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Our Vision Enhancing the quality of life through vision care.
Our Inspiration Good vision is more than seeing 20/20. It is seeing without effort.
Welcome to our Practice Our loyal patients value in-depth examinations, using state-of-the-art eyecare technology, fun professional staff and demand the highest quality styles in eyewear fashion.We care for people of all ages. We go the extra mile and our patients appreciate it.
Our primary mission is to give you the best vision possible and to care for your total health through the lens of your eyes. Comprehensive eye exams use leading-edge technology and is performed by a team of highly experienced doctors.
We have four of Southern California's top eyecare doctors. Dr. Steven Richlin, Dr. David Krasnow, Dr. Jackson Lau, and Dr. Ken Lawenda are recognized as leaders in the field and as caring, trusted experts by our patients. Learn more.
Call us today at (310) 276-5333 or visit our beautiful new office in Beverly Hills, and see what professional eyecare should be.

Doctors are on call 24/7 for urgent eyecare & LASIK post-op care
Open Mon-Fri 8:30am-6pm
"Your office has always been very professional as well as very friendly...I would recommend you to anyone looking for an eye doctor!" Marti K.
We take pride in adopting leading-edge technology for more accurate and efficient exams, prescriptions and fittings.
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8907 Wilshire Blvd
Third Floor, Beverly Hills
8907 Wilshire Blvd, Third Floor, Beverly Hills, CA 90211 | Map | 310.276.5333 | Fax: 310.276.8830 | Office Hours: Monday-Friday 8:30am-6:00pm
Richlin OD & Associates Primary Eyecare is a full service optometry in Beverly Hills with four highly experienced and professional optometrists providing family eyecare, urgent eye care, contact lens fitting, children's vision, LASIK co-management, glaucoma and cataract detection, and more.
Designer eyewear by Chrome Hearts, Daniel Swarovski, David Yurman, Lindberg, Seraphin, Salt, Jil Sander, Oliver Peoples, Paul Smith, John Varvatos, Carolina Herrera, Calvin Klein, Prada, Persol, Nike, Pro Design, Silhouette, Gucci. Lens Technologies we proudly dispense include Varilux progressive lenses, Transitions photochromic, Drivewear, Crizal Avance with Scotchgard Lenses and Crizal Sun for no-glare eyeglasses and prescription sunglasses.
We fit and stock Disposable and frequent replacement soft lenses, Traditional soft contact lenses, Rigid gas permeable contact lenses, Astigmatic contact lenses, Tinted soft lenses, Bifocal contact lenses. With a large inventory of the top brands including Acuvue, Acuvue Oasys, Night and Day, Purevision, Freshlook Colors, Focus Dailies, Ciba Vision, Bausch & Lomb, CooperVision
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