Primary Eyecare offers an extensive inventory of eyeglass frames and styles for men, women and children. We specialize in customizing your eyewear to enhance your vision, keeping our eye on fashion and vision trends.

No appointment is necessary to purchase new eyewear or make adjustments and repairs. Simply stop by our office at 8907 Wilshire Blvd, Third Floor, Beverly Hills, CA 90211.

We carry the latest and best in eyeglass lenses, including Essilor Varilux, Definity, Transitions, Drivewear, and Crizal. Whether you need something for computer work, driving, outdoors, or for all kinds of conditions, we have lenses for you. And lenses like the Crizal Avance have scratch-resistant and Scotchgard technology to stay clean and clear over time.

Crizal

Have you seen Crizal recently? Our doctors and opticians recommend Crizal for glasses and prescription sunglasses. Crizal Alizé and Crizal Avancé with Scotchgard lenses help you see more clearly, with no glare and protection against scratches, smudges, dust and dirt. Learn more about why we recommend Crizal.

Designer Styles

Richlin & Associates offers a very large selection of exclusive, fashion forward and popular eyeglass frames and sunglasses. We have styles for all ages to call us or visit our Beverly Hills office to explore our collection.

Trouble deciding which new frames you like best?

Our highly trained Opticians will gladly help with selection of your new eyewear. See the difference when you visit our optical center.

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